In this case study, Emily M. Walker — framework design expert and scalable offer specialist — shares how she worked with Gretta Ford to design a signature framework and assessment tool that personalizes every client journey and anchors Gretta’s body of work with clarity and depth.

Join me on The Strategy Hour, as I share my perspective on creating content by doing equal parts what feels fun and good to you while also serving your audience, your clients, or your future students.

The problem we run into when we set out to create a course is that we are teaching from a place that almost feels like intuition - our skills, our knowledge are so deeply integrated within us, that putting ourselves back in the shoes of our learners is hard.

In this video we discuss what an offer ecosystem is, how you can map one out for yourself, and the different types of offers to choose the best options to fit within your own ecosystem.

The reality is that when it comes to taking all that juicy brilliance in your brain and packaging it up in a way that actually gets people results, there are 6 different layers that need to be fully mapped out. In this blog post, I break down what those 6 different layers are.

I am fiercely dedicated to helping you be the change that our industry so desperately needs.

In theory, low-ticket memberships sound light-lift and high reward. In reality, low-ticket memberships are often a one-way ticket to burnout and resentment.

We’re chatting about the biggest hang-ups I see people having when it comes from moving from idea to a fully launched and ready to go course out there in the world and for part 2, we’re talking about recording videos.

If I had to pick the biggest problem with most online courses these days I would say: too much content.

In your course creation journey, translating your life's work into a scalable program is a deeply intimate experience, and who you collaborate with matters.

Everyone has an opinion on how you should do things. Here’s how to ditch the default and get more intentional with your program creation.