Welcome to The Journal
Explore my thoughts on strategic offer design, conscious facilitation and crafting your lifechanging body of work.
Emily xo
Case Study: How Gretta Built a Signature Assessment That Customizes Every Client Journey
In this case study, Emily M. Walker — framework design expert and scalable offer specialist — shares how she worked with Gretta Ford to design a signature framework and assessment tool that personalizes every client journey and anchors Gretta’s body of work with clarity and depth.
Course Cafe Replay: Offer Ecosystems
In this video we discuss what an offer ecosystem is, how you can map one out for yourself, and the different types of offers to choose the best options to fit within your own ecosystem.
My Business Journey Started With A Lot Of Rage
I am fiercely dedicated to helping you be the change that our industry so desperately needs.
Why I Don’t Love Low Ticket Memberships
In theory, low-ticket memberships sound light-lift and high reward. In reality, low-ticket memberships are often a one-way ticket to burnout and resentment.
How To Build Your Offer Ecosystem
Using this guide to build your online offer ecosystem will help you create and diversify your offers, and grow and scale your business.
The Program Creation Cycle
Learn the main phases in the program creation cycle so that you can create your dream program (without the overwhelm or burnout).
Course Cafe Replay: Incorporating Trauma-Informed Principles into Your Programs
In this video, I’m joined by a licensed therapist and trauma researcher and we show you how to incorporate trauma-informed principles into your offers.