Welcome to The Journal
Explore my thoughts on strategic offer design, conscious facilitation and crafting your lifechanging body of work.
Emily xo
Why Designing A Course Feels More Complicated Than You Think It Is
The problem we run into when we set out to create a course is that we are teaching from a place that almost feels like intuition - our skills, our knowledge are so deeply integrated within us, that putting ourselves back in the shoes of our learners is hard.
Course Cafe Replay: Offer Ecosystems
In this video we discuss what an offer ecosystem is, how you can map one out for yourself, and the different types of offers to choose the best options to fit within your own ecosystem.
Here’s What Most People Skip When It Comes To Course Creation
The reality is that when it comes to taking all that juicy brilliance in your brain and packaging it up in a way that actually gets people results, there are 6 different layers that need to be fully mapped out. In this blog post, I break down what those 6 different layers are.
Celebrating Your Business Wins
As entrepreneurs, our drive is one of our greatest gifts, but may also keep us from celebrating what we’ve accomplished.
My Business Journey Started With A Lot Of Rage
I am fiercely dedicated to helping you be the change that our industry so desperately needs.
Your Work Matters
You are destined for great things; from small scale to large scale, you are impacting people in more ways than you know.
Interview: ADHD in Business – The Journey from Diagnosis to Treatment, and Beyond
Join me on the Ambitious Introvert Podcast as I share my very personal story of being diagnosed with ADHD as an adult.
Spoiler Alert: Launching, Marketing & Sales Boil Down To This ONE Thing
We’re at part 3 in my series around the biggest challenges I see people running into when it comes to creating their online program. So let’s talk about the elephant in the room: marketing and launching your course.
Why I Don’t Love Low Ticket Memberships
In theory, low-ticket memberships sound light-lift and high reward. In reality, low-ticket memberships are often a one-way ticket to burnout and resentment.
The Secret To Recording Your Course Videos Without The Overwhelm
We’re chatting about the biggest hang-ups I see people having when it comes from moving from idea to a fully launched and ready to go course out there in the world and for part 2, we’re talking about recording videos.
Signs You Have Too Much Content In Your Online Programs
If I had to pick the biggest problem with most online courses these days I would say: too much content.
3 Tips To Stop Overthinking When Creating Your Online Program
Learn how to stop overthinking, and improve your mindset to create the best program or course for your clients.
What Weddings And Course Creation Have In Common - Part 2
In your course creation journey, translating your life's work into a scalable program is a deeply intimate experience, and who you collaborate with matters.
What Weddings And Course Creation Have In Common - Part 1
Everyone has an opinion on how you should do things. Here’s how to ditch the default and get more intentional with your program creation.
The 4 Horsemen Of The Course Apocalypse
The four biggest factors that impact whether or not your students are going to finish the incredible course that you've put together for them.
Are You Waiting For The Perfect Moment?
It’s time to take that idea for your program off the 'one-day' backburner and start making progress forward today.
Mythbusting: Are Online Courses Dying?
Let's bust through some myths about the trends in the online course space, and I share one trend that’s coming in hot that most people aren't talking about.
Simple Ways To Create More Engagement In Your Program
Do you have an idea of what you consider an engaged learner to be or a preconceived idea of a learner who's doing your course ‘the right way’?
Mistakes You’re Making When Creating Your Online Course (and how to fix them)
Let's talk about the mistakes that happen when creating your online course and how to correct them to create the best course for your business.
How To Build Your Offer Ecosystem
Using this guide to build your online offer ecosystem will help you create and diversify your offers, and grow and scale your business.