Welcome to The Journal

Explore my thoughts on strategic offer design, conscious facilitation and crafting your lifechanging body of work.

Emily xo

Cozy corner with a brown and beige cushion on a white blanket, an open magazine, and a small candle next to a window.
Black and white image of a mug with a spoon, a closed notebook, and a person's hand writing in an open notebook.

Case Study: How Gretta Built a Signature Assessment That Customizes Every Client Journey

In this case study, Emily M. Walker — framework design expert and scalable offer specialist — shares how she worked with Gretta Ford to design a signature framework and assessment tool that personalizes every client journey and anchors Gretta’s body of work with clarity and depth.

Read More