Frameworks: The Intersection of Learning Design + Marketing
Your framework lies at the intersection of learning design and marketing. Each sphere of influence brings its own priorities and its own lens. It’s why you need to consider both when designing powerful IP that will set you as a category of one.
Learning design is the art and science of crafting a transformational journey for your people.
Learning Design for Your Audience
Learning design asks questions like:
What do your people need to do to reach the outcome?
How can we reduce cognitive load so the process feels easier and success is more accessible?
What skills can we cultivate?
What degree of mastery are we leading them to?
Learning Design for You and Your Life
It’s also how we ensure your offers are truly scalable, sustainable, and soul-aligned.
Learning design asks:
How do you like to teach and facilitate?
What style of offer lights up your soul?
How can the curriculum and structure support you and the life you want to live?
How can you make a powerful impact without compromising your values?
Marketing and messaging are how we call in and connect with our people.
Marketing and Messaging for Your Audience
Marketing asks:
What problems need to be solved?
What desires want to be realized?
What mindset shifts or myths need to be addressed?
What lies at the heart of these desires and challenges?
Marketing and Messaging for You and Your Life
Marketing is also about how you express your thought leadership and vision.
Marketing asks:
What do I want to be known for?
What change or impact do I stand for?
What is my unique voice and expression?
What associations do I want people to have with my brand?
What is the resonance and vibe of my brand?
A great framework weaves together the answers to all of these questions into a powerful distillation of your body of work.
A true framework? It’s not just what you do. It’s why it works.
A great framework:
Reflects the internal logic of your transformation
Communicates your methodology and philosophy
Can be taught, shared, and adapted without losing its soul
It doesn't just hold your content — it holds your stance, your standards, and your strategy.
Your Framework is the bridge between genius and scalability
Through the learning design lens, your framework:
Provides a mental structure to orient and track learner progress
Identifies the key skills and growth goals along the journey
Leverages visual models and memorable language to anchor the learning
Weaves together your entire body of work into a cohesive ecosystem
It makes your work easier to explain, teach, and deliver — without flattening its nuance or stripping its soul.
Through the marketing lens, your framework:
Establishes you as an authority with distinctive IP
Crystallizes and clarifies the precise transformation you offer
Leverages visuals for brand recognition and memorability
Clearly defines the core pillars of your ecosystem, reducing audience confusion
Ready to Create Your Own Signature Framework?
If you're ready to design a framework that doesn’t just organize your work — but elevates your brand, your marketing, and your impact — I invite you to join The Art of the Framework.
The Art of the Framework is a self-paced course that guides you step-by-step through designing a signature framework that captures the true depth of your work, creates clarity for your audience, and sets the foundation for scalable, sustainable growth.
Inside, you’ll learn how to:
Distill and organize your body of work into a clear, teachable structure
Create a framework that strengthens both your learning design and your marketing
Build the foundation for programs, certifications, licensing opportunities, and more