Finally Saying 'I Can't Do It Anymore' in Your Business
Ep 3: On Finally Saying “I Can’t Do It Anymore”
“I just can’t do it anymore.”
The moment those words left my mouth, I felt relief and panic at the same time.
For years, my business had been built around being the go-to person for transformational program and curriculum design. Letting that identity and body of work go felt unthinkable. But staying attached to it felt even worse.
In this episode of The Midnight Edit, I share what it actually looked like to admit something was complete, and how I began evolving my work without rushing clarity or forcing a clean break.
Inside this episode:
How I knew it was time to retire one of my core offers
The deeper intersection of strategy and self-expression my work is moving toward
Why this shift felt inevitable and, honestly, a little cosmic
The real, non-Instagram-perfect timeline of making big changes in your body of work
If you’ve been feeling the pull toward something bigger but are afraid of what you might lose in the process, consider this your permission slip to explore it.
Mentioned Resources
My mastermind–private coaching hybrid experience, Masterpiece
Episode Transcript
Welcome to episode three of The Midnight Edit.
It is 1:06 AM — so let’s dive in.
I just can’t do it anymore.
I was shocked by the words coming out of my mouth — but the fact was, that was my truth.
I was truly, deeply, on a soul level, sick of doing curriculum design.
As soon as I said it to my friend, I felt relief and panic at the same time, because my brain was spiraling:
I’ve built my entire business based around being the person who does transformational program design. My messaging, my branding — everything was built around being the go-to course designer.
I was worried:
People won’t know what I do.
I’ll lose everything.
I’ll stop getting referrals.
My business will completely implode.
Spoiler alert: sales had already slowed down before this revelation — almost like the universe knew I was not fully living my soul’s purpose and that I was truly over the curriculum design side of things.
The fact is, when I first started, I absolutely loved supporting my clients in designing their curriculum.
That feeling of putting together the puzzle pieces — pulling the threads out of their brain, making sure their program could be the best thing it could be — it brought me so much joy.
And there’s still a part of me that loves that.
Which is why, when I was confronted with this calling to do something deeper… to own the very powerful work I was already doing with my clients… to bring it to the forefront of my brand and my messaging…
I realized: where I started was still at the core of it.
I’m still talking about offer design.
I’m even still offering certification and accredited program design — because in my opinion, you just can’t design and launch those types of programs without an expert being involved.
(Okay, maybe that’s a little bit of my control freak coming through… but still.)
I knew the simple offering of curriculum design — the more basic, linear, modular courses — needed to be retired.
To help quiet my nervous system, I decided:
I can still support people with that through my self-study courses so I’m not abandoning people in my audience.
But I knew it was time to own something deeper in my work.
And this can be really freaking scary.
We talked about this in episode two — it’s scary as fuck to admit that you’re ready for something more.
To realize that “something more” means letting what you have been doing be the fertilizer for what’s meant to come forward.
Let it fall.
Let it drop away.
For me, I know that my true gifts lie at the intersection of strategy and self-expression.
It’s not just one offer.
It’s not just one course.
It’s your entire body of work.
It’s all the multifaceted elements of yourself that feel so tangled and inseparable when you look at them — but when you have someone like me come in, I can tease them out and weave them into frameworks and expressions that leave you feeling so seen.
My gifts — and where I started — have now evolved into using strategic architecture in your offers so you and your people feel deeply held.
My original focus on learning design allows us to make sure every element of your ecosystem is designed to deliver powerful results — without compromising depth, scalability, or profitability — so you can bankroll the life you want to live.
What it took me a long time to own (and what was part of my 2024 year of terrible) is that when my clients work with me, it’s so much more than just one course or one offer.
It’s a deep excavation:
Of all they’re meant to be sharing with the world.
Of the life they’re meant to be living.
Of the way they want to be seen in the world.
For those of you who are into astrology — this focus was literally written in the stars for me.
My Chiron in Leo lets me not only work through the wounding of being seen in your full expression, but also lead you through it.
My stellium in Virgo brings the structure, precision, strategy, and thread-weaving — so instead of feeling like a tangled, chaotic mess, we can organize and pull it together in a way that feels supportive.
My Scorpio in my second house shows that I’m here for deep transformation — not surface-level tidbits.
It was terrifying to realize it was time for my offers to change.
But when I finally owned it and started actioning it, things began to feel spacious for the first time in a long time.
I rebranded into a brand that finally felt like all of me — not like an expression of someone else I was trying to fit into.
I closed down my group program that was thriving and doing well, but wasn’t leaving me fulfilled.
I shifted all of my one-to-one offers so they reflected this deeper, richer, more comprehensive focus I was already bringing to so many clients.
Now… was there this overnight instant success?
A sudden windfall of sales and leads?
No. And that’s okay.
Because when we’re evolving our body of work — when we’re owning what we’re here to do — when we’re ready to (ugh, I hate this cliché, but it’s so appropriate) stop playing small…
The real journey is long-term, sustainable growth.
This isn’t about making impulse decisions and then having one of those magical, made-up Instagram tales:
I followed my gut and overnight I made a million dollars.
No. That’s not how it works.
We want long-term, solid foundations.
Because my nervous system was still acclimatizing to the shift — and because that year was also focused on healing and physical health — a sudden landslide of sales would have completely fried me.
That’s what we often forget when making these shifts — there’s a reason to do it incrementally.
There’s a reason to build it in a way where you’re supported by the strategic structure of your body of work and resourced somatically.
So you’re not in hyper overdrive, overstimulation, stress — with everything changing at once and nothing stable to hold onto.
So did I make a bunch of impulse changes and then have my business explode with followers, leads, and record-breaking months?
No. That’s not what happened.
And that’s okay — because currently, the clients I do have are inside my new packages, and they are the most incredible, soul-aligned clients.
My mastermind–private coaching hybrid experience, Masterpiece, is currently open for enrollment — and it’s the most delicious, expansive offer I’ve ever created.
The 2026 France retreat is opening for enrollment in just a couple of weeks.
Most importantly:
I feel the most me.
The most expressed.
The most resourced.
The most grounded.
The most vulnerable.
The most connected in my business I ever have.
It’s scary and terrifying — and utterly magical — to let yourself evolve.
And that’s also the whole damn point.
✨ Let’s keep the conversation going
I’d love to hear what stood out for you in this episode - feel free to send me a DM on Instagram @emily.mwalker (it's my fav place to hang out!)
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